The Sensorium is a b2b marketing engine that I had the fortunate opportunity to help invent and realize as a core member of Firmenich's Creative Marketing Studio.
Part multi-media installation, part executive board meeting, part immersive sensual experience, our Sensorium for 2000 was "antidote - fragrance remedies for modern living".
We came up with concepts that were about how individuals would cope with living in a future, modern world. We tied a fragrance solution to each concept.
- Core concept contributor
- Design of the installation space
- Hiring and managing a team of artists within an operating budget
- Suggesting the use of mannequins to host individual concepts
- Procuring said mannequins, overseeing their arrival and installation
- Art direction