Antidote

Client: 
Estee Lauder, Avon, Victoria's Secret, LVMH ...
Request: 
Produce and create representations of products for core clients. Manage artists and provide direction.
Solution: 

The Sensorium is a b2b marketing engine that I had the fortunate opportunity to help invent and realize as a core member of Firmenich's Creative Marketing Studio.

Part multi-media installation, part executive board meeting, part immersive sensual experience, our Sensorium for 2000 was "antidote - fragrance remedies for modern living".

We came up with concepts that were about how individuals would cope with living in a future, modern world. We tied a fragrance solution to each concept.

My contribution:

  • Core concept contributor
  • Design of the installation space
  • Hiring and managing a team of artists within an operating budget
  • Suggesting the use of mannequins to host individual concepts
  • Procuring said mannequins, overseeing their arrival and installation
  • Art direction

2000